Being small can be a strength, even in the digital world. This article outlines the ways that business owners can reach and re-engage customers through digital tools by playing up two of their key strengths: being a part of their community and being positioned to meet people’s need for social connection. While the traditional avenues of engagement for small businesses may be unavailable, business owners can re-engage customers by promoting messaging about supporting the community and buying local, creating events that bring people together, and using digital tools like delivery services or virtual tip jars to support marketing efforts.

This article explains the difference between customer satisfaction, customer loyalty, and product evangelism. It advises business owners to focus their energy on creating product evangelism by producing great products that provide deep personal pleasure accompanied by a business or product story that speaks to the customer. Business owners should then follow up by building and maintaining customer loyalty from this customer base.

12 experts share their best eCommerce tips for businesses developing their digital presence. Tips include creating an SEO strategy, picking the right platform, reducing friction, not sending customers away, investing in your website, living and breathing digital, finding your unique selling point, making your website secure, minding your margins, not trying to reinvent the wheel, knowing your audience better than your competitors do, and considering your customers’ wants and needs.

This article is specifically for small business owners looking to reach more customers in their local area. It gives an overview of the concept of local marketing and then provides 7 strategies for business owners to take advantage of it.

This Forbes article briefly explains 5 ways business owners can adapt their marketing strategies to the current crisis and better engage with their customers. The tips include reassuring customers about the crisis, getting creative with marketing techniques and product offerings, increasing social media engagement, fostering relationships through regular communication, and improving your online presence.

Eight small business owners share how they are looking to their current customers to help support their business. Business owners discuss partnering with customers on content, encouraging reviews and testimonials, cultivating relationships, getting customers involved, adapting to fit customer needs, incorporating the big picture, taking part in a group brainstorm, and cultivating community.