As paid leave becomes increasingly important to employees, this article provides advice on how business owners can offer this benefit to their employees and stay competitive. The article suggests starting with a cost-benefit analysis because not offering leave may be more expensive than offering it in the long run. Next, speak with employees about their priorities and needs, include men in any policies you do offer, create a plan for covering work when someone takes off, be consistent and communicate openly to maintain a culture of trust, and be a voice in the public policy debate for state and national paid leave policies.