Being small can be a strength, even in the digital world. This article outlines the ways that business owners can reach and re-engage customers through digital tools by playing up two of their key strengths: being a part of their community and being positioned to meet people’s need for social connection. While the traditional avenues of engagement for small businesses may be unavailable, business owners can re-engage customers by promoting messaging about supporting the community and buying local, creating events that bring people together, and using digital tools like delivery services or virtual tip jars to support marketing efforts.