Meet Toby Stansell, an Interise instructor who has been teaching the Greenville Chamber's Minority Business Accelerator in Greenville, SC. The program, powered by Interise's StreetWise 'MBA' curriculum, is designed to advance economic inclusion by increasing the overall capacity of locally-based growth-oriented MBEs. Toby serves in executive management roles for high-impact, fast-growth organizations that want to leverage innovation and technology for improved operational and financial performance. How would you describe the type of business owner that participates in the StreetWise 'MBA'?
The business owner that participates in StreetWise 'MBA' is committed to the entrepreneurial path. They would rather “go down with the ship” than serve as an employee in a traditional role for an established organization. They have a genuine interest in the market space in which their business operates and they are absolutely passionate about the product(s) or service(s) that their organization brings to that market… to the degree that they spend countless hours thinking and plotting how to make improvements to their ”deliverable." This includes improving quality, uniqueness, performance, aesthetics, packaging, pricing, marketing... anything that will move their solution as far away as possible from being considered a commodity and toward a market position in which their offering is considered unique or “exclusive.”
The second primary characteristic of a business owner that participates in the StreetWise 'MBA' program is that they know that they can run their business more effectively… they just don’t know how. They are willing to invest the many hours in preparation, classroom time, and testing the principles that are espoused by the program to improve the performance and health of their organization and elevate their chances of achieving a sustainable market position and long-term financial success. In short, they want to reduce their dependence upon “luck” as the primary success factor and instead learn and apply empirical business knowledge and skills in the arenas of strategic growth planning, finance, sales, human resources, etc. The StreetWise 'MBA' program equips and enables the business owner to lead and manage their business in a fact-based, data-driven fashion using principles that work in today’s market conditions.