When Christine Lantinen (2011 Emerging Leader participant) purchased Maud Borup in 2005, she took over an iconic business in the Twin Cities. Maud Borup had been a successful Minnesota-based boutique confections company with customers including the Queen of England. Her move to transform the company from being a business-to-consumer company to a business-to-business wholesaler was therefore particularly bold. Closing retail store locations in 2006 was one of the most difficult decisions she ever had to make. But her strategic move paid off: after implementing her growth plan and converting the business to wholesale, revenues increased from $100,000 to $2 million annually, and they continue to grow.