Geoff Reyes

City of Industry, CA

INDUSTRY: CONSTRUCTION
BUSINESS: SERVITEK SOLUTIONS, INC.
YEAR FOUNDED: 2008
PROGRAM: 2015 EMERGING LEADERS LOS ANGELES
“Organization-wide metrics are essential for any successful business."
BUSINESS OVERVIEW
When president and founder Geoff Reyes worked at his previous job in the defense industry, “I noticed that there’s really an obstacle in that corporate environment where I have fresh ideas that I want to execute but I was restricted due to company structure, processes, and procedures.” It was as a response to these restrictions that Geoff started Servitek Solutions, Inc., now a 47-employee business headquartered in Industry, CA. Starting as an engineering consulting firm, the company evolved and expanded into the construction industry and has since found its niche market: providing specific electrical services to government clients. Servitek installs traffic signals, street lighting, and other exterior lighting fixtures. Geoff anticipates the company to grow by 500 percent in the coming year thanks in part to $10M in new government contracts.

HAVING A DATA MINDSET
After rapid growth, Geoff Reyes suddenly found himself responsible for dozens of people: “It was a lot simpler when it was just me. Now I have 47 employees.” Some problems multiplied, and it became more important than ever for Geoff to stay on top of business. For the business to thrive while he scaled Servitek, Geoff learned he had to change his relationship to data.

Taking lessons learned from his participation in the Small Business Administration’s Emerging Leaders program, Geoff implemented organization-wide reporting systems. From the accounting department, for example, he now receives daily reports on cash flow. “I need those numbers to manage the business and see operations. If I don’t know my numbers how will I know how I’m doing?”

According to Geoff, it is important that “every part of your organization is responsible for a set of metrics. The department head should have metrics that you can measure.” This dashboard has improved Servitek operations, enabling Geoff to manage the future growth of the company.

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