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Denise Griffith

Detroit, MI

INDUSTRY: PROFESSIONAL SERVICES
BUSINESS: GS GROUP, LLC
YEAR FOUNDED: 2002
PROGRAM: 2011 EMERGING LEADERS DETROIT
“Contracting officers have very little time, so you need to provide them with as much information about your organization as you possibly can in that brief period of time.”
BUSINESS OVERVIEW
Although GS Group was founded in 2002 under another name as a real estate and construction management business, the collapse of the housing market in 2009 forced GS Group to reinvent itself. Today, GS Group continues to manage construction projects. However, the business has shifted its core offering to environmental consulting and construction for private and public sector projects. The company’s largest clients include the Environmental Protection Agency, the General Services Administration, and the City of Detroit. In 2016, GS Group reported an increase in revenue over the previous year of 365 percent. In 2017, GS Group was recognized by the Small Business Administration as Michigan’s Women-Owned Small Business of the Year.

SECURING NEW CONTRACTS
Denise is no stranger to executing multimillion dollar contracts. She was able to weather the recession in large part because of her strong relationships to federal agencies and the City of Detroit. Her federal contracts have enabled GS Group to not only expand beyond Detroit and throughout Michigan, but across state lines to Fort Bragg, South Carolina.

To secure contracting opportunities, Denise says it is key to be concise: “When you’re out there in the federal market, people don’t always have a lot of time. For us, having a brief that provides a summary of what we do is essential.” This brief is a living document that Denise has been refining since the early stages of her business. Having an elevator speech like this, for her business, is a big reason why she has had so much success winning new contracts.

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