Minneapolis, MNINDUSTRY: WHOLESALE TRADE
BUSINESS: MAUD BORUP
YEAR FOUNDED: 1907
PROGRAM: 2011 Emerging Leaders Minneapolis
“We consider the town our family and strive to be a good neighbor.”BUSINESS OVERVIEW
This Minnesotan staple was founded in 1907, when founder Maud Borup began making candy out of her St. Paul home. In 2013, the store was relocated from its historic location in downtown Minneapolis to Le Center, MN. This move, which ushered in a new period for the woman-owned business, was made by Christine Lantinen after she purchased the company. Along with the change in location, Christine moved the business away from business-to-consumer and into a business-to-business model. Today, Maud Borup sells gourmet treats to wholesale and retail clients, along with spices, sauces, baking kits, and various other products. Since Christine purchased the company, revenues increased from $100,000 to $2 million annually, with further plans to grow. Before Maud Borup moved it had 10 full-time employees--now it has 35.
JOB CREATION: GIVING BACK TO THE COMMUNITY
For Christine, originally from Le Center, relocating the company by building a production facility in Le Center “meant giving back to the community that taught me so much about honesty, integrity, and staying true to your word.” Maud Borup sources talent from the community, with a number of full-time, part-time, and seasonal employees hired locally. Maud Borup has brought good jobs to a rural town where fewer job opportunities had existed.
Alumni Spotlight: Maud Borup
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